Last Wednesday a 6.2 magnitude earthquake hit central Italy near the town of Norica at 3:36am local time. The death toll has risen to 247.

The town of Amatrice – one of the areas reduced to rubble – also happens to be the place where one of Italy’s most famous and recognizable dishes originated: pasta all’amatriciana. This coming weekend, the 50th annual spaghetti amatriciana festival was scheduled for Amatrice’s town square, which is now little more than a pile of rubble.

The food world has now rallied in true Italian style to help those in need. Paolo Campana, a graphic artist and blogger launched the idea just 4 hours after the earthquake destroyed Amatrice. “We need to move quickly,” he wrote, suggesting that everyone give one euro for each plate of pasta all’amatriciana they bought and ate. Quickly many were to join this campaign – all around Europe, the US and now in Australia.

Besser are now joining forces with chefs and restaurants around the world to raise money to support the earthquake victims in Amatrice and other areas in need.

From Monday the 29th of August $5 towards every plate of pasta all’amatriciana ordered will be donated directly to the victims and to rebuilding the town of Amatrice through the Italian Red Cross. Every bit of help will count.

A special Thank you to Italian and Aussie golden girl @megankgale for supporting #eatforitaly. You have a heart of gold.